The Courageous Collective
The Courageous Collective is a monthly podcast that celebrates diverse women business owners, who dare to do things differently.
Created by comms expert and copywriter Rupa Bharadva (http://www.rupabharadva.com/)) and branding specialist Vardeep Edwards (http://www.thebrandingfox.com/)), the podcast will feature conversations with female founders from diverse backgrounds.
Each episode will focus on the stories behind the founders' businesses; their fears and challenges; how they've overcome them; how their roots and backgrounds have influenced decisions; their inspirations; and what they're yet to achieve.
Rupa and Vardeep created this podcast after noticing a big gap in magazines, at events and on podcasts. There are few women 'like them' represented in these spaces, despite there being many diverse women business owners!
The creative pair decided to take matters into their own hands. They've created a podcast platform to champion diverse female founders and celebrate their achievements.
Contact: thecourageouscollective@gmail.com for more information.
The Courageous Collective
#016 The power of PR for creative business founders
We’re diving into PR (public relations) in today’s episode. PR is often seen as being expensive and only for big businesses but we’re here to tell you that founders of businesses of any size can gain PR.
In this episode, Rupa Bharadva, my podcast co-host and copywriting and PR pro, will be sharing her advice, tips and tricks. With over 20 years of experience working in communications and PR roles, Rupa has a lot of valuable insights to give you. She will bust the myths surrounding PR and share why PR is a great tool for women of colour, creative business founders. PR can help you stand out from the competition, connect with your target audience and create brand awareness and trust.
Settle in for a jam-packed episode filled with actionable insights that you can use right away!
Rupa shared the following resources:
- #JournoRequest on Twitter
- Federation of small business: https://www.fsb.org.uk/
- Enterprise Nation: https://www.enterprisenation.com/
- PR for Humans by Mike Sargeant: https://amzn.eu/d/0LsYN1z
- More Sales Please by Sara Darymple: https://amzn.eu/d/h3JRB90
- Building a story brand by Donald Miller: https://amzn.eu/d/3SEvBsk
- Hype Yourself by Lucy Werner: https://amzn.eu/d/059Inja
- B2B PR that gets results by Michelle Garrett: B2B PR that gets results by Michelle Garrett
Don’t forget to follow Rupa on LinkedIn and Instagram!
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The Courageous Collective podcast is created and hosted by Rupa Bharadva & Vardeep Edwards. Come and find us on Instagram: https://www.instagram.com/the_courageous_collective/
Don’t forget to follow us on Instagram if you don’t already, @the_courageous_collective. Please do leave us a 5* rating and review - we really appreciate you listening!