The Courageous Collective
The Courageous Collective is a monthly podcast that celebrates diverse women business owners, who dare to do things differently.
Created by comms expert and copywriter Rupa Bharadva (http://www.rupabharadva.com/)) and branding specialist Vardeep Edwards (http://www.thebrandingfox.com/)), the podcast will feature conversations with female founders from diverse backgrounds.
Each episode will focus on the stories behind the founders' businesses; their fears and challenges; how they've overcome them; how their roots and backgrounds have influenced decisions; their inspirations; and what they're yet to achieve.
Rupa and Vardeep created this podcast after noticing a big gap in magazines, at events and on podcasts. There are few women 'like them' represented in these spaces, despite there being many diverse women business owners!
The creative pair decided to take matters into their own hands. They've created a podcast platform to champion diverse female founders and celebrate their achievements.
Contact: thecourageouscollective@gmail.com for more information.
The Courageous Collective
#020 How to market your creative business
In this episode, we chat about one of our favourite topics… marketing!
As small business owners, we know just how crucial marketing is for running a business. But juggling all the different aspects of a business can make it tough to give marketing the time and attention it deserves.
We chat about:
- The difference between marketing and sales
- The common myths about marketing
- Some of the challenges women of colour may face in marketing their businesses
- Lots of tips to market your business on a shoestring budget
Here are the resources and people we chat about in this episode:
- Anita Popat
- Rachel Rodgers
- Charelle Griffith
- Ella Orr
- Building a Story Brand by Donald Miller
- The Best 90 Days Ever by Hannah Istead
We are now on LinkedIn! Come find us and say hello!
Don’t forget to follow us on Instagram if you don’t already, @the_courageous_collective. Please do leave us a 5* rating and review - we really appreciate you listening!