The Courageous Collective
The Courageous Collective is a monthly podcast that celebrates diverse women business owners, who dare to do things differently.
Created by comms expert and copywriter Rupa Bharadva (http://www.rupabharadva.com/)) and branding specialist Vardeep Edwards (http://www.thebrandingfox.com/)), the podcast will feature conversations with female founders from diverse backgrounds.
Each episode will focus on the stories behind the founders' businesses; their fears and challenges; how they've overcome them; how their roots and backgrounds have influenced decisions; their inspirations; and what they're yet to achieve.
Rupa and Vardeep created this podcast after noticing a big gap in magazines, at events and on podcasts. There are few women 'like them' represented in these spaces, despite there being many diverse women business owners!
The creative pair decided to take matters into their own hands. They've created a podcast platform to champion diverse female founders and celebrate their achievements.
Contact: thecourageouscollective@gmail.com for more information.
The Courageous Collective
#026 Communicating your brand with confidence
We’re back with a new episode of The Courageous Collective and this time we talk about communicating your brand with confidence. Through our own businesses, we regularly work with clients to help them communicate their brand is and understand what they want for it to stand for.
How you share your brand, from the personality, values to the messaging can help you build connections with your target audience, lead to trust and build brand loyalty.
In this practical episode, we share the five ways to communicate your brand. They include:
- Defining your brand identity
- Establishing a brand voice
- Using storytelling to create emotional connections
- Choosing the right channels
- Advocacy and bringing it all together
We hope you enjoy this episode! Let us know if you have any questions - we’d love to hear from you. Find us on LinkedIn and Instagram.
Don’t forget to follow us on Instagram if you don’t already, @the_courageous_collective. Please do leave us a 5* rating and review - we really appreciate you listening!